The Grounds Roastery - Loco St

Coffee Branding | Campaign

Inspired by the fast-paced energy of Locomotive Street in Eveleigh, the Loco St Blend was the first in-house coffee roast from The Grounds Coffee Factory. The bright yellow box was designed to stand out across retail and café environments, reinforcing the product’s bold, energetic flavour. Our campaign, featuring a cinematic video and chaotic stills, tells the story of a flavour so good it sends your senses loco. This project highlights how coffee roastery branding, when paired with smart design and storytelling, builds a product that connects and sells.