9 Branding Details in Hospitality That Actually Matter
Why Branding Details Matter in Hospitality
Logos and color palettes set the foundation. But in hospitality, it’s often the smallest branding details that leave the biggest impression.
1. Coasters
More than a place to catch condensation, coasters are prime real estate for branding.
Material, thickness, single vs double-sided design—these choices all communicate value.
Could you use the space for a seasonal message or a drinks highlight?
On trend: rotating coaster designs quarterly, aligning them with seasonal drinks or campaigns.
2. Signage
Your signage should speak to your space and its story.
Vintage building? Stay true with traditional painted signs.
Industrial site? Push boundaries with steel, acrylic, or lightboxes.
On trend: acrylic lightboxes and mixed-media signage are popping up across forward-thinking cafés and bars.
3. Videography
Your video content is often the first brand experience someone has. It needs its own style—not just TikTok trend-chasing.
Behind-the-scenes brewing.
Staff storytelling.
The rhythm of a service captured cinematically.
On trend: lo-fi documentary vibes. Grit over gloss. Story over aesthetic.
4. Textures & Patterns
Think beyond your walls. Branded textures can show up in curtains, upholstery, rugs, even entry carpets.
A custom wallpaper repeat or fabric instantly makes a venue recognizable.
On trend: layered textiles and tactile entries—curtains, patterned carpet, textured wallpaper..
5. Uniforms
Your staff are walking billboards for your brand.
Avoid default polos or tees. Instead, uniforms can reflect your values and set a tone.
Mechanic shirts (think Dickies) tailored for cafés are popular: approachable, practical, stylish.
On trend: workwear-inspired uniforms—functional but brand-aligned.
6. Menu Design
A menu isn’t just functional—it’s a storytelling piece.
Use it to share provenance, origins, or the heritage of your offering.
Typography, layout, and material choices all signal brand personality.
On trend: visually engaging menus that educate and inspire—bridging story and design.
7. Check & Bill Presenter
The final touchpoint is often the most overlooked.
Why end with a generic black folder?
Unique trays, vintage diner plates, or custom pottery can leave a lasting impression.
On trend: handmade ceramics or vintage trays as bill holders.
8. Unique Plateware & Coffee Cups
This is one of the most direct and interactive branding opportunities. Guests literally hold your brand in their hands.
Plateware shapes, finishes, and colours influence perception of quality.
A coffee cup’s size, feel, or even a hidden message inside can create delight.
Custom ceramics can become social-media worthy objects that extend your brand.
Trend: Playful, unexpected forms—like oversized plates with custom glazes that feel handmade but distinctly branded or unique espresso cups.
9. Greaseproof & Plate Liners
These small details can elevate a simple plate or tray the moment it hits the table. They’re also a branding opportunity—whether you use a unique pattern, your logo, or a message that reinforces your story. Even something as simple as adding a doily to a coffee cup saucer gives a touch of elegance and memorability.
Currently on trend: Custom-printed greaseproof with repeating patterns or playful typography, often changed seasonally to keep the dining experience fresh and engaging.
Conclusion
When every small detail in your space carries your brand’s DNA, you elevate the entire experience. Guests leave not just remembering your food or coffee, but the feeling of your brand. That’s what makes them come back—and tell others.